Sherri Souza, National Women’s Council of REALTORS 2017 President, shares amazing information about RPAC (REALTORS Political Action Committee) and the amazing participation of Women’s Council – proving why we are Business Leaders in our community!
Women’s Council of Realtors, California State Winter Meetings, Indian Wells, CA
The experience of attending a state meeting of Women’s Council is unlike any other conference, convention or seminar. There is a unique culture within the Women’s Council that is evident in every aspect. The strength of Women’s Council is in its members. This network of professionals is a tremendous resource to all. A speaker at the California State Winter meetings in Indian Wells last month, Karen Bates from Military Home Loans, said it best when she said “one of us is not nearly as smart as all of us.” As we mentor each other, help each other, learn from one another, and celebrate each other’s successes we grow stronger. Women’s Council is a safe place to step outside your comfort zone, ask for help and reach out to each other. That culture is unique and should be celebrated!
One of my favorite sessions at last month’s meetings was The Secrets for Top Selling Agents presented by Joe Sesso of Homes.com. Joe asked a provocative question, “Would you buy from you?” How many of us have taken a step back and checked out our own image, particularly our online image, and asked ourselves that question? He then laid out five steps we can each take. Step 1 Get Organized. A simple suggestion is to create an email and phone number that is only used for lead generation which helps you track and control leads that come in. Step 2 Utilize Technology like cloud based phone routing systems and email auto-responders. Step 3 Use Targeted Messages – be intentional in your marketing. Step 4 Get Notified Instantly – the clock is ticking so make sure that when a lead comes in you can respond quickly. Step 5 Win The FIRST Minute. To do this Joe had two suggestions, a) the “pre-call stalk” – google them before you call back (suggesting an app called “Charlie” that google searches for you the people in your calendar) and b) take control of the call with simple dialogues like “could you write down my name and number in case we get disconnected” and utilizing “ARP-ing” Acknowledge, Respond, and Pivot techniques to overcome objections. Finally Joe suggested that you have to dig deep to build trust.
Each of the presenters, break-out sessions, and speakers at the winter meetings offered valuable information and insight on how to build a better business. It is always hard to commit to taking several days out of our busy work schedules but the time invested in yourself and your business will be more beneficial then you can ever imagine. If you want to truly experience the power of your membership in Women’s Council attend State and National meetings!
Dawna Thibodeau – PMN, MBA
Broker Owner at Harcourts Crown Jewel
President, Women’s Council of Realtors Verdugo Hills
A great share from Women’s Council of REALTORS® National Facebook page:
Dorinda Francois of Women’s Council of REALTORS, Southwest Riverside County was awarded a scholarship to attend this year’s Winter Meeting in Indian Wells. Dorinda is a licensed REALTOR and BROKER/Owner of Dorinda Francois Real Estate and practices in the areas of Temecula, Murrieta, South Coastal Orange County, North San Diego, and parts of Los Angeles and San Bernardino Counties. Read her summation of her experience.
The 2017 Women’s Council of REALTORS® – CA Winter Meeting was held at the exquisite Hyatt Regency Resort & Spa in Indian Wells, CA, approximately 17 miles southwest of Palm Springs. The weather was cool and rainy, until the last day when the skies cleared, creating a gorgeous photo opportunity (see attached group picture).
As always, the sessions were jam-packed with relevant and timely information aligned with our Organization’s mission and vision. Keynote Speaker Colette Carlson delivered a dynamic conversation geared toward our intention as “servant leaders”.
Kerstin O’Shields encouraged us and taught us how to influence people without saying a word, by paying attention to our own body language. This was powerful because in many cases, we as sales professionals, are led to pay attention to the body language of others we are doing business with.
Our Strategic Partners were there in full force, with fun and informative presentations. One interactive presentation was done by Karen Bates of Military Home Loans, titled “I’ve Done the DiSC and Still Don’t Like You, Now What?”. You can imagine the fun we had with a topic so relatable!!
This month’s meeting focus was transition and membership recruitment and retention of REALTORS® – with introductions to new resources on our www.wcr.org <http://www.wcr.org/> website like the Quick Start Guide and Pointers for Local Program Director and Local Membership Director.
We discussed Strategies for timely, issue driven, revenue generating events and Brainstorming for innovative, out of the box, interesting /sexy titles (Yes! SEXY. LOL) – I told you this meeting was fun!
I also really enjoyed and found beneficial the Women’s Council of REALTORS® Tool Time Breakout Session for developing a Network Business Plan. The presentation materials for this breakout session can be found here.